Last Updated: August 14, 2015
This privacy policy applies to www.cardiffskate.com and Cardiff Skate Co. websites, services and products that collect data and display these terms. We may change this privacy policy from time to time, and in our sole discretion, effective immediately, by posting a revised version at www.cardiffskate.com/privacy. We encourage you to periodically review this privacy policy. Your continued use of this site, and related sites that display these terms, will constitute your acceptance of such change.
This site is hosted by Shopify Inc. (“Shopify”). Shopify provides us with the online e-commerce platform that allows us to manage, provide, process, and deliver products and services to you. Accordingly, some of the information we collect is also collected by Shopify, and your use of this site constitutes acceptance of Shopify’s Privacy Policy.
Shopify Privacy Policy: www.shopify.com/legal/privacy
Gathering of Non-Personal Information
Like most website operators, we collect information that does not, on its own, permit direct association with any specific individual. This information is of the sort that web browsers and servers typically make available, such as browser type, language preference, referring site, and the date and time of each visitor request. We may also collect and store details of how you use Cardiff Skate Co. sites. This information may be used to improve the quality of our services. We may collect, use, transfer, and disclose non-personal information for any purpose.
Gathering of Personal Information
Certain visitors to this site choose to interact with us in ways that require us to gather personally-identifying information. The amount and type of information that we gather depends on the nature of the interaction. For example, we ask visitors who sign up for an account to provide their name and email address. Those who engage in transactions – by purchasing a pair of Cardiff Skates, for example – are asked to provide additional information, including as necessary the personal and financial information required to process and fulfill those transactions. In each case, the information is collected only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with the site.
We also collect potentially personally-identifying information like Internet Protocol (IP) addresses and that which you give us voluntarily through participation in surveys and giveaways. This information is used to improve our products and services.
Cookies and Similar Technologies
Cardiff Skate Co. websites may use “cookies” and similar technologies such as local storage, pixel tags, and web beacons. These technologies help us to measure the effectiveness of advertisements and web searches, to store the contents of your shopping cart, and to identify and track visitors, their usage of Cardiff Skate Co. websites, and their website access preferences.
The information provided by cookies and similar technologies may be automatically stored in log files and used to understand and analyze trends, to administer the site, to learn about user behavior, to personalize user experience, to improve our services, and to gather demographic information about our user base as a whole.
In addition to the cookies and similar technologies that Cardiff Skate Co. may implement when you visit Cardiff Skate Co. websites, third parties (including but not limited to Shopify) may also set cookies and similar technologies when you visit Cardiff Skate Co. sites. In some cases, that is because we have hired the third party to provide services on our behalf, such as site analytics to help us operate and improve the performance of Cardiff Skate Co. sites. In other cases, it is because our web pages contain content from third parties, such as images, videos, social media features, or ads delivered by ad networks. Because your browser connects to those third parties’ web servers to retrieve that content, those third parties may set or read their own cookies or similar technologies on your computer or device, and may collect information about your online activities across websites or online services.
Most web browsers automatically accept cookies but allow you to modify your browser setting to block cookies. If you accept cookies, you can delete them later. Instructions for blocking or deleting cookies varies between web browsers and may be available within the browser’s documentation or privacy statement. Please note that once cookies are disabled or deleted, some features of Cardiff Skate Co. websites may become inaccessible and any preferences and settings controlled by those cookies may be deleted.
How we use information we collect
We use the information we collect to provide, maintain, protect and improve the products and services we offer. We may collect, use, transfer, and disclose non-personal information for any purpose, and may also use the information we collect to communicate with you. Some examples of how we may use the information we collect are to confirm your identity, to process your orders, to provide our services, to announce new products, to send important notices, to administer contests or similar promotions, and to audit, analyze, and research our products, services, and customer communications.
In the event that we combine non-personal information with personal information, that combined information will be treated as personal information for as long as it remains combined. We may continue to store archived copies of your non-personal information and personal information for legitimate business purposes, to improve our services, or to comply with the law.
Accessing your personal information
If you are a registered user of www.cardiffskate.com, you can help ensure that your contact information and preferences are accurate, complete, and up to date by logging into your account at www.cardiffskate.com/account. Where we can provide information access and correction, we will do so for free, except where it would require a disproportionate effort. We may decline to process requests that are unreasonably repetitive, jeopardize the privacy of others, require disproportionate technical effort, are extremely impractical, or for which access is not otherwise required by local law.
We aim to maintain our services in a manner that protects information from accidental or malicious destruction. Because of this, after you delete information from our services, we may not immediately delete residual copies from our active servers and may not remove information from our backup systems.
For access, correction, or deletion requests, please contact:
Customer Service
customerservice@cardiffskate.com
(888) 210-2439
Information we share
We may share the information we collect within Cardiff Sport Technologies, LLC, which includes all Cardiff Skate Co. subsidiaries and affiliates, as well as with vendors or agents working on our behalf. We may share non-personal information for any purpose public or private. We may share your personal information with companies, organizations, or individuals outside of Cardiff Skate Co. when we have your consent to do so.
We may share the information we collect with companies or third parties that provide services to us (such as e-mail, logistics/shipping, order fulfillment, customer service, web hosting, analytics providers, e-commerce platform providers, web developers, call center/chat providers, information processors, giveaway/contest managers, payment processors, network security providers, data enhancement, or fraud prevention providers) or that help us advertise, distribute, design, engineer, manufacture, market, produce, or otherwise provide our products and services. These companies may need information about you in order to perform their functions, such as responding to your inquiries over email or shipping your orders to their specified destinations.
We will share personal information with companies, organizations, or individuals outside of Cardiff Skate Co. if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable government request. We may also disclose personal information if we determine that disclosure is necessary or appropriate for purposes of national security, law enforcement, or other issues of public importance, or to enforce applicable Terms of Use, investigate potential violations of applicable Terms of Use, or detect, prevent, or otherwise address fraud, security, or technical issues, or to protect against harm to the rights, property, or safety of Cardiff Skate Co., our users, or the public.
Personal information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding.
Children
We do not knowingly collect, use or disclose personal information from children under the age of 13. If we learn that we have collected the personal information of a child under the age of 13 without first receiving verifiable parent consent, we will take steps to delete the information as soon as possible. If a child under the age of 13 has provided us with personal information over the phone or online, we ask that a parent or guardian please contact:
Customer Service
customerservice@cardiffskate.com
(888) 210-2439
Do Not Track
As of August 2015, our e-commerce platform Shopify does not respond to the “Do Not Track” (DNT) signals that may be sent from some web browsers. There is not yet a common understanding of how to interpret DNT signals, but Shopify does provide information on how to opt-out of certain cookies within their Privacy Policy at www.shopify.com/legal/privacy.